03/2026 - Present

LOMAR

LINK WEBSITE ↗
Head of Communications

Led communications for a local marketing research competition connecting students with real-world business challenges from six localities (Cau Kieu, Cu Chi, Binh Hung Hoa, Binh Loi, Binh Chanh, and Duc Nhuan).

CONTEXT

LOMAR brings together students, universities, and local businesses to tackle real marketing challenges that create impact across six local communities.

RESPONSIBILITIES

  • Coordinated a 15+ member team and translated communication goals into timelines, tasks, owners, checkpoints, and approval rounds.
  • Built the messaging structure, content system, and overall visual direction of the program.
  • Managed the production of 10+ communication assets and personally designed 100+ pieces across formats.
  • Built a Framer landing page to introduce the program, centralize information, and support registration.
LOMAR 2026 campaign poster
RESULTS
followers fanpage
organic reach
participated
teams registered

Project

WebsiteDesign

  • Desktop & Mobile Experience
  • Designed Across Screens
  • Landing Page Design
  • Responsive Campaign Website
LOMAR website shown in Framer on desktop and mobile
LOMAR communication planning timeline

Communication
Plannings

what I learn
  • Before the timeline begins, everyone needs to know what we're building.
  • Good work moves faster when the next hand is never a mystery.
  • A good plan doesn't just record the work, it keeps it moving.
Saigon Co.op — Market Research Interviewer, 06/2024 to 09/2024

Market Research Interviewer

CONTEXT

Worked on a customer experience research project across the Saigon Co.op retail system, conducting in-person surveys and assisting with data consolidation to identify opportunities to improve the shopping journey.

Co.opmart retail location visited during field research
Co.opXtra retail location visited during field research

RESPONSIBILITIES

01

Conducted 300+ face-to-face interviews across 20+ retail locations using a 33-factor experience assessment.

02

Consolidated and checked fieldwork data from more than 20 Saigon Co.op retail locations.

03QUAL ↔ QUANT

Compared recurring qualitative issues against quantitative data to validate customer experience patterns.

04

Benchmarked six retailers: AEON, Lotte, WinMart, Big C, Emart, and MM Mega Market.

RESULTS

  • Helped maintain a valid response rate.
  • Identified major pain points at checkout and return/exchange stages.
  • Contributed evidence for customer experience improvement recommendations.

Side Quests

Project Academic

Project Leader

Presentation
De Mai Tinh academic project
De Mai Tinh academic project — slide 1
De Mai Tinh academic project — slide 2
De Mai Tinh academic project — slide 3
De Mai Tinh academic project — slide 4
De Mai Tinh academic project — slide 5
De Mai Tinh academic project — slide 6
De Mai Tinh academic project — slide 7
De Mai Tinh academic project — slide 8
De Mai Tinh academic project — slide 9
Moc Chau market development strategy
Moc Chau market development strategy — slide 1
Moc Chau market development strategy — slide 2
Moc Chau market development strategy — slide 3
Moc Chau market development strategy — slide 4
Moc Chau market development strategy — slide 5
Moc Chau market development strategy — slide 6
Moc Chau market development strategy — slide 7
Moc Chau market development strategy — slide 8
Moc Chau market development strategy — slide 9
FPT market entry strategy
FPT market entry strategy — slide 1
FPT market entry strategy — slide 2
FPT market entry strategy — slide 3
FPT market entry strategy — slide 4
FPT market entry strategy — slide 5
FPT market entry strategy — slide 6
FPT market entry strategy — slide 7
FPT market entry strategy — slide 8
FPT market entry strategy — slide 9
Aquafina customer journey analysis
Aquafina customer journey analysis — slide 1
Aquafina customer journey analysis — slide 2
Aquafina customer journey analysis — slide 3
Aquafina customer journey analysis — slide 4
Aquafina customer journey analysis — slide 5
Aquafina customer journey analysis — slide 6
Aquafina customer journey analysis — slide 7
Aquafina customer journey analysis — slide 8
Aquafina customer journey analysis — slide 9

Social Project

Freelancer Design

Social Poster
Ready to explore poster
KFC campaign poster
Real estate campaign poster
Lên Đường campaign poster

CELG AWARD 2025

Leader

Design & PlanningDesigned the campaign poster, visual identity system, and merchandise for a UEH-level academic research competition.
CELG Student Awards 2025

Social Analysis

Leader

Design & CodeUsed Python to analyze Google reviews of homestays, identifying the factors that most influence guest experience and translating the findings into actionable recommendations.
Social analysis word cloud and chart